NORDIC GRIP - REDEFINING A CATEGORY AND SELLING 3 MILLION UNITS

People thought Ice cleats were a boring category with old products. We redefined it; new functionality, better products, fresh design, branding, and a successful rollout.  We made a huge bet ordering 100.000 units in opening order, with 30.000 units sold. 4 months after launch we hade sold 150.000 units.

MORE THAN 200 IDEAS LAUNCHED

Is being more productive in the sofa than at work a good idea? I thought so.

Is making a hand-twisted juicer with refillable bags for kids a good idea? I thought so.

Is the world's thinnest lunchbox that fits beside a computer a good idea? I thought so. 

Is a mud ball that removes dirt and stones from running shoes a good idea? I thought so.

Is a silent shoedryer, good for leather shoes, and running on a battery a good idea? I thought so.

Is a wallet that charges your phone so you never go empty a good idea? I thought so.

Is a flexible pillow that makes you comfortable in any position a good idea? I thought so. 

Is a trap for slugs/snails that they can't escape and will cook them alive a good idea? I thought so. 

200.000 POT-STIRRERS AND APPEARING WITH GORDON RAMSAY

Is it a good idea to make an automatic pot-stirrer? We thought so, created it and sold 200.000 units. BBC called and wanted to show the product on a Christmas special. We sent our best engineer, and it was a nerve-wracking experience, but it was a success.

Is a mirror and toothpicks the size of a credit card a good idea? I thought so.

Is smarter grilling of hot dogs and serving them like lollipops a good idea? I thought so.

Is a sensor telling you when you are entering a pain zone a good idea? I thought so. 

Is the ultimate sleeping mask that keeps you in complete darkness a good idea? I though so. 

Is an oven mitten that can hold hot objects 3x longer a good idea? I thought so.

Is a snail/slug trap where they drown in beer a good idea? I thought so.

Is the world's best lotion applicator a good idea? I thought so. 

Is a hanging, lighted, hanging toilet roll holder for camping a good idea? I thought so.

 

DEVELOPING 82 PRODUCTS IN PARALLEL WITH 52 INDUSTRIAL DESIGNERS

People thought Ice cleats were a boring category with old products. We redefined it; new functionality, better products, fresh design, branding, and a successful rollout.  We made a huge bet ordering 100.000 units in opening order, with 30.000 units sold. 4 months after launch we hade sold 150.000 units.

Is a cutting board with trays that you turn around for serving a good idea? I thought so.

Is a beautiful container for bag in box wine a good idea? I thought so.

Is an alarm to hit back that fits on your key chain with a very loud alarm a good idea? I thought so. 

Is the world's best whisk that fits perfectly in your hand a good idea? I thought so.

Is combining in one product TENS, foot and leg massage, a good idea? I thought so.

Is a snail picker with a plastic bag in the back a good idea? I thought so.

Is a beautiful lunch box that is the world's best for salads a good idea? I thought so. 

Is a support belt that treats your back with heat and TENS a good idea? I thought so.

SOME AWARDS

The best award is to have customers fall in love with your products. 

The second best award is product sales.

Third, you have design awards. Always nice, especially for your designers. 

 

Is a wrap-around wool blanket that gives you ultimate comfort a good idea? I thought so.

Is a fruit knife designed for seniors requiring less force a good idea? I thought so.

Are electric candles that burn both up and down, a good idea? I thought so. 

Is a turner designed to beat all winners of best in tests, a good idea? I thought so.

Is a station where women can rest their cold feet while sleeping a good idea? I thought so.

Is a key that remembers if you have locked your door a good idea? I thought so.

Is a lunchbox that encourages your kids to wash their hands a good idea? I thought so. 

Is a knife designed by kids for kids with cool safety features a good idea? I thought so.

 

PRODUCTS DESIGNED BY KIDS FOR KIDS

Is it a good idea to have 30 kids on an audition with the purpose of creating 5 amazing kitchen products. We thoughts so. The kids were brought through a process of testing existing products on the market, deciding on new features, prototyping, designing, building, naming, negotiating with suppliers, selling into retail channels, developing marketing material, and finally launching the products. The entire process was captured by a 10-person strong film crew. 

Is a backpack designed by kids for kids with unique features a good idea? I thought so.

Is the world's softest slippers that give you ultimate comfort a good idea? I thought so.

Is a knife box that becomes a cutting board for camping a good idea? I thought so. 

Is a todo-list structured around urgent and important tasks a good idea? I thought so.

Is an apron made in Swiss Nano-material that repels everything a good idea? I thought so.

Is a barbeque turner and fork that turns into a pincher a good idea? I thought so.

Is a collapsible picnic table that folds flat a good idea? I thought so. 

Is a lunchbox designed by kids for kids, with flexible walls a good idea? I thought so.

THE COOL AND AMAZING STORY OF X-CAP

Sometimes you can create amazing innovations by combining two very different products. Could it be a good idea to combine a soft hat with a headlight? Many thought it was crazy - but we went ahead. We placed an opening order of 16.000 units - it sold in 7 days. 12 months later we had sold 120.000 units, and MoMA made contact. One of the founders of Airbnb had them as their ultimate retail destination. The X-cap went on to become a bestseller for them, selling 8.000 units in 3 stores in New York. 

Is the world's only massage pillow with soft/hard massage in minimalistic design a good idea? I thought so.

Is the world's warmest slippers that give you ultimate heat to cold feet a good idea? I thought so.

Is the ultimate ketchup, mustard, salt, and pepper container for camping a good idea? I thought so. 

Is Pantastic with an egg cracker, 2 silicone grips, and a pouring spout a good idea? I thought so.

Is the world's only oven gloves for kids with silicone grips a good idea? I thought so.

Is the world's only ice cleats you can extend up to walk into stores a good idea? I thought so.

Is combining a button hook with zip-pull for seniors a good idea? I thought so. 

Is the ultimate fire-starter for camping amateurs a good idea? I thought so.

CAN ELECTRIC CANDLES BE DESIGNED TO LOOK COOL? 

Electric candles are practical but are often made from plastic and don't look nice. We decide to take on the challenge of not only making them beautiful but also explore some of the unique characteristics of electric flames compared to traditional candles. They can burn upside down, with a visible and invisible flame, and can even be combined with traditional candles. 

Is a juicer for oranges and lemons designed to be best-in-test a good idea? I thought so.

Is a vacation watering system that waters 6 plants for 14 days a good idea? I thought so.

Are utensils that give a quality eating experience when camping a good idea? I thought so. 

Is the world's best back scratcher with soft and hard scratching a good idea? I thought so.

Is PiiP with two silicone-covered handles and a boiling whistle a good idea? I thought so.

Is an ice cleat you can put on with one hand that requires no force a good idea? I thought so.

Is a slippery safe, water-draining, anti-bacterial slipper a good idea? I thought so. 

Is a vegetable monster that makes eating healthy more fun a good idea? I thought so.

THE STORY OF THE CREAM SHAKER

Making cream for cakes and hot chocolate takes time and fills up the dishwasher. With the cream shaker it's easy. You just fill it up with cream and shake it for 45 seconds and you have perfect cream.

You can store the cream in the refrigirator and you have multiple nozzles to make different patterns. 

We sold 60.000 units in Norway and then 30.000 to a German customer in an opening order. 

Is an easy-to-use pillbox that covers a week with removable days a good idea? I thought so.

Is a beautiful neck massager that works on battery a good idea? I thought so.

Is a rubber shoe protector with spikes for icy days a good idea? I thought so. 

Is a beautiful glass lantern with an electric candle a good idea? I thought so.

Is this water dripper that gives your plant a small cup of water a day a good idea? I thought so.

Is a foldable step-up chair so kids can cook in the kitchen a good idea? I thought so.

Is figures that make it easy to recognize your wine glass a good idea? I thought so. 

Is the world's best sock-pull-on product for seniors a good idea? I thought so.

A NEW APPROACH TO LUNCHBOXES

There has been little innovation in lunchboxes. We wanted to change it and made this unique set of lunchboxes.

  • A lunchbox for people that doesn't eat lunch at work.
  • The worlds' thinnest lunchbox.
  • A lunchbox for people who eat salads.
  • A lunchbox to encourage kids to wash their hands. 
  • The world's most flexible lunchbox.

Is a splatter guard with an odour removing filter and lid a good idea? I thought so.

Is a pillow where you can rest your Ipad or phone a good idea? I thought so.

Is a lighted, blinking ball with reflective material on top of warm hats a good idea? I thought so. 

Is a steel bar that kills bacteria with tree emitting a nice odour a good idea? I thought so.

Is a lunchbox with flexible silicone that fits whatever you put in a good idea? I thought so.

Is a collapsible shoehorn that fits in your pocket a good idea? I thought so.

Is a knife box that becomes a cutting board for camping a good idea? I thought so. 

Is a flexible silicone band that holds your mobile phone in place a good idea? I thought so.

EXPAIN, A REVOLUTIONARY APPROACH TO HEALTH AND WELLNESS

is it possible to make a series of products that do good and looks good? 

With lots of new functions that had never been developed before; hard and soft massage, combining heat/TENS/Massage at the same time, muscle sensoring and other functions. 

All the new functions and technology were put into a very beautiful Nordic design. 

Is the ultimate storage for money while travelling with top/bottom release a good idea? I thought so.

Is a sunbed cover so you don't have to lie in others' sweat a good idea? I thought so.

Is a water bottle with a pill container as a top a good idea? I thought so. 

Is a leg massager that squeezes your muscles a good idea? I thought so.

Is a baking bowl with a solid base, egg cracker, long spout, whisk holder a good idea? I thought so.

Is making school lunch look more fun and interesting a good idea? I thought so.

Is a refrigerator turner that makes everything easily available  a good idea? I thought so. 

Is a kitchen towel you can wear around your waist with magnets a good idea? I thought so.

THE STORY OF HOW AND WHY WE DEVELOPED THE CLIP ALARM

There was a period where women were raped in Oslo. People started to buy these cheap alarms with a pin you pulled. The only problem was that the alarm was not available when you needed it. 

We decided to develop a better alarm. The alarm was based on the clothing peg principle. You clip it on and if you need to sound the alarm you only need to brush it off.